Taking the 2022 Beijing Winter Olympic Games college student volunteers as the research object, this research used interview text contents and the grounded theory to conduct an exploratory study on the subjective harvest of college student volunteers' volunteer service behavior in the Winter Olympic Games. The research shows that the personal gains of college student volunteers in the Beijing Winter Olympic Games can be abstracted into five main categories: deepen cognition, improve skills, raise awareness, future development, emotional resonance, and 24 initial categories.

Beijing Winter Olympics,College Student Volunteers,Voluntary Service,Subjective Harvest

yuying xu(2022). Research on Subjective Harvest of College Student Volunteers in Beijing Winter Olympics Based on Grounded Theory. Journal of Behavioral Decision Making and Psychology, Volume 2, Issue 1, Page 1-11, Publish Date：2022-08-11.