Journal of Consumer and Marketing Research

Journal of Consumer and Marketing Research(JCMR)  is an  peer reviewed journal. JCMR publishes empirical, theoretical, and methodological papers of the highest quality on topics in consumer and marketing research. The overriding criterion for publication in JCMR is that the paper should advance understanding of consumer behavior or the conduct of consumer research. Typically, a paper suitable for JCMR should attempt to advance, deepen, or repudiate existing published research about consumption, and offer conceptual and empirical support for its claims. JCMR is a multi-disciplinary journal. It encourages a variety of disciplinary perspectives, methods, theoretical approaches, and substantive problem areas. In general, JCMR is interested in publishing articles derived from orientations and paradigms as diverse as those of the readership base.